This is a guest post by the unstoppable Rebecca Tracey of The Uncaged Life + this article makes me say ‘ayyyyy-men’.
As coaches, sometimes getting clients is hard.
And I see so many coaches struggling to get clients and make money… and when I look at what they are doing, it’s no wonder it’s not working for them!
Most coaches have no idea how to get clients and so they think coaching is not a viable business (which totally isn’t their fault! Coaching school teaches you coaching skills, not marketing skills).
The way most coaches go about it is all wrong – being really generic about what they do, coaching anyone and everyone they can fine, and being vague about what results they actually deliver. And this leads to spending MOST of their time explaining what coaching is, rather than talking about what results they will actually get their clients.
I’m SO determined to change that. I don’t think coaching has to be done any one way, and I believe that getting clients and making money can be SUPER easy and fun (imagine that!).
I have learned that when you can leverage your expertise and build your business around THAT, clients come knocking down your door. You need to talk about what you do in a way that people understand (and “I help you realize your full potential” isn’t something people understand).
So, coaches, right now, think about what makes you different as a coach. What part of your expertise do you want to leverage in your business? For example, I’m awesome at making shit HAPPEN, so when I talk to people about what I do, I talk about how I help people finally start the businesses they dream of. I talk about how I help people find work that lets them travel the world at the same time. I talk about the tangible outcomes of working with me, NOT about how I work with people. Coaching isn’t a business. Coaching is a tool you can use in your business to help people achieve some ind of desired, tangible result.
Try coming from THAT place the next time you talk to someone about coaching, and see how it changes the conversation.
If you want to lean more about a better way to get clients and make money as a coach, the LIVE workshop of Coaching Business Jumpstart is open for business!
It’s a full-day event where we transform your generic coaching business into something that gets you noticed as the expert in your field. It sounds scary. It’s not. It’s fun and it’s essential if you’re serious about making coaching your full-time gig.
Click here to check it out.
And coaches, remember… if I hear you saying that you “empower people to live their best lives”, I’m gonna come after you!
Rebecca Tracey is a Life-Switch Coach + Professional Adventure Instigator, she works with people who want to quit their shitty day jobs and create Uncaged careers that let them travel the world and work on their own terms. Ready to take your top-secret, rule-bending, crazy-town dream—and lay out a plan, to bring it to life? She’s your girl.
