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5 Best Business Builder Tools Under $20

December 5, 2016 / Business Resources / no comments

It’s the Holiday season and the end of the year is on the horizon.  If you’re anything like me, you like to shop “One for me, one for them.”  I get asked a lot what tools and systems I’m using to scale and grow my business, and I decided to make a video sharing my 5 favorites under $20 – so if you feel like getting yourself a business present or three, these are so useful and won’t bust the bank.

Captions on Facebook Live – free

When you’re done recording click the edit button on your video, there’s a captions tab. There’s a magic wand where Facebook automagically generates them.  All you have to do is clean them up in editing and voila!  Captions on your video, which increases engagement.  Win!

Zapier- $20 a month

The most expensive thing on this list, Zapier is worth it to make all your accounts sync and talk to each other.  It lets you start to mine your own data and ensure potential clients don’t fall through the cracks.

If This Then Than (IFTT) – free

Great for saving links, publishing things to certain channels, and my favorite, posting native image files to twitter instead of an Instagram link when you share directly from the Instagram app.

Fiverr -$5 a task

You need to read the reviews on Fiverr, this is a ‘you get what you pay for’ and a ‘buyer beware’ site, but if you vet your contractors, you can get some decent tasks done quickly and within even the tightest of budgets.

Link in Profile – $10

Create a unique URL that links to all your Instagram pictures with links in the caption.  Now people can seamlessly click your content within the Instagram app, without having to leave the app or copy and past a link.  Best of all, you don’t need to constantly remember to update the link in your profile!  To see how it looks in the app, go to @ellenercolini and click the link in my profile.

Happy shopping!

$15 Frequency Forecasts: why you need them and November forecasts

November 22, 2016 / Business Resources / no comments

Welcome – I’m so glad to introduce you to Frequency Forecasts, a fantastic way to understand yourself and the energy that surrounds your month and year. If you’ve never heard me talk about Frequency before, watch this overview video. WATER -1918, 1927, 1936, 1945, 1954, 1963, 1972, 1981, 1990, 1999, 2008, 2017 FIRE -1910, 1919, 1928, 1937, 1946, 1955, 1964, 1973, 1982, 1991, 2000, 2009 MOUNTAIN EARTH- 1911, 1920, 1929, 1938, 1947, 1956, 1965, 1974, 1983, 1992, 2001, 2010 PRINCESS -1912, 1921, 1930, 1939, 1948, 1957, 1966, 1975, 1984, 1993, 2002, 2011 EMPEROR -1913, 1922, 1931, 1940, 1949, 1958, 1967, 1976, 1985, 1994, 2003, 2012 EMPRESS -1914, 1923, 1932, 1941, 1950, 1959, 1968, 1977, 1986, 1995, 2004, 2013 BAMBOO -1915, 1924, 1933, 1942, 1951, 1960, 1969, 1978, 1987, 1996, 2005, 2014 BEANSTALK-1916, 1925, 1934, 1943, 1952, 1961, 1970, 1979, 1988, … Continue reading

How To Get Your Small Business To Grow Faster: Interview with Maria Doyle

October 7, 2016 / Uncategorized / no comments

Within the first 5 minutes of talking to Maria Doyle, I knew I’d found a kindred spirit.  She’s an education specialist who helps online business owners like you create amazing courses, but (here’s what made me really fall in love with her) only if it’s the right fit for your business. We’re both obsessed with helping our clients create tailored businesses that play to your strengths, instead of blindly following the ‘how tos’ out there.  Talking with Maria felt like reconnecting with a long lost cousin — which makes sense since our families both hail from a pretty similar region in northern Italy. When she learned about my Frequency work, and she reverse engineered the last few years and growth of her business, the first words out of her mouth were “Where were you four years ago?!” We both know how frustrating … Continue reading

No Brainer Pricing Is Killing Your Business

September 20, 2016 / Making Money / no comments

Are you guilty of no brainer pricing? Or of creating a ‘tripwire’ entry point? (Sidebar, tripwire? What terrible language to be using and teaching about potential clients, who are wonderful people, not entities to be trapped.)  These things are actually working against you. People should be thinking about their purchases. All of them. You don’t want your business filled with a legions of zombie buyers! You want it filled with people who are intelligently and thoughtfully considering their needs, your work, and then voting yes on you. With their dollars. Pricing is positioning and it’s important for your business to tell a clear, cohesive story, not one of entrapment. Watch and learn what you can do to shift your pricing to set yourself up for business growth. I’d love to hear from you — have you had a no brainer … Continue reading

Fire Frequency Business Profile: Claire Pelletreau

June 15, 2016 / Uncategorized / no comments

Claire Pelletreau is a Facebook ads and conversion optimization expert. She’s been playing with Facebook ads since 2011 and sharpened her skills running paid campaigns for Laura Roeder’s five and six-figure launches.  Now she applies her arsenal of knowledge to help other small businesses bring in more subscribers and sales than they ever imagined. She’s also the host of the addictive and informative, Get Paid Podcast. She’s invited us in for a behind the scenes look at how understanding her Fire Frequency has impacted her bottom line. Tell us a bit about your business – how do you primarily make your money? I’m a Facebook ads consultant who trains other business owners on how to use Facebook ads in their businesses. A large chunk of my income used to come from managing other people’s campaigns, but I’ve pivoted and now … Continue reading

Wood Frequency Business Profile Michelle Mazur

June 15, 2016 / Making Money / no comments

Michelle Mazur, Ph.D. delivers audacious breakthroughs for speakers who want to stand out, be the best in-class in their field and position themselves in a category of one. She is the CEO of Communication Rebel and the author of Speak Up for Your Business. Michelle is on the Wood Frequency and has invited us in for a behind the scenes look at how understanding her Frequency has impacted her business growth. Tell us a bit about your business, how do you primarily make your money? My business is morphing from primarily 1:1 work and group programs. My signature offering is Speak for Impact where I teach business owners, entrepreneurs, and public speakers how to craft a speech that is an asset for their business, attracts speaking gigs and gets them paid what they are worth. It’s a methodology that I’ve … Continue reading