Often when you start a business, you’re really obsessed with what you’re going to do and how you’re going to do it. It’s often how a lot of businesses get started, unfortunately, it’s a very outside-in approach.
“I really love to write! I’ll be a writer! I love to coach! I’ll be a coach!”
That’s important to think about — you can’t start a business without knowing what you’re going to do and how you’re going to make money. However there’s a bigger picture here that I see a lot, of especially online business owners forgetting about.
They get stuck.
Often by the time they come to me to help them untangle all of this, it’s the one piece they’ve forgotten to incorporate into their business.
More on what this is in the video below, and how to create an inside-out approach to growing your business.
Some ways to think about this:
- How do you want people to feel when they talk to you?
- Think about your bigger picture, why you started your business?
- What’s your magic fairy dust? Your effervescent impact on the world around you?
- If you could wave a wand and have everyone know one truth, what do you want everyone to know?
I’d love to hear how this impacts your business, share in the comments below!