Are you guilty of no brainer pricing? Or of creating a ‘tripwire’ entry point? (Sidebar, tripwire? What terrible language to be using and teaching about potential clients, who are wonderful people, not entities to be trapped.) These things are actually working against you.
People should be thinking about their purchases. All of them. You don’t want your business filled with a legions of zombie buyers! You want it filled with people who are intelligently and thoughtfully considering their needs, your work, and then voting yes on you. With their dollars.
Pricing is positioning and it’s important for your business to tell a clear, cohesive story, not one of entrapment.
Watch and learn what you can do to shift your pricing to set yourself up for business growth.
I’d love to hear from you — have you had a no brainer offering before? What are you going to shift to get your pricing more in alignment?