Something that I didn’t expect when I started my business was that my business has seasons.
When I first started taking clients, I expected things to be linear. I expected that I’d have 3 clients one month, then 5 the next, then 7 the following month. It never occurred to me I could go from 3 clients to no clients. What I also didn’t expect was I could go months with a fuller practice to months where my client flow dried to a trickle.
During those times, when cashflow was scant, I went and got myself a part time job.
I did it because I needed the cashflow to feel calm and relaxed about my life. To keep investing in myself and my business. To do what it takes to pay my bills while continuing to weather the winter seasons of my business.
Lately I’ve been hearing people talking about going back to work like they’re dying. Like they are complete failures for considering a part time or full time job. They are expressing feeling like they “aren’t good enough” to make their businesses work.
Well, as you can imagine I have a few things to say about that. In this video I share the crucial importance of cashflow, and how I ended up as a child’s birthday entertainer -think Dora the Explorer costume and rabbit tricks.
What about you? Is your business going through a winter? What do you need to do to make sure it survives until spring?