Fire Frequency Business Profile: Claire Pelletreau

June 15, 2016 / Uncategorized / no comments

Claire Pelletreau is a Facebook ads and conversion optimization expert. She’s been playing with Facebook ads since 2011 and sharpened her skills running paid campaigns for Laura Roeder’s five and six-figure launches.  Now she applies her arsenal of knowledge to help other small businesses bring in more subscribers and sales than they ever imagined. She’s also the host of the addictive and informative, Get Paid Podcast. She’s invited us in for a behind the scenes look at how understanding her Fire Frequency has impacted her bottom line. Tell us a bit about your business – how do you primarily make your money? I’m a Facebook ads consultant who trains other business owners on how to use Facebook ads in their businesses. A large chunk of my income used to come from managing other people’s campaigns, but I’ve pivoted and now … Continue reading

Wood Frequency Business Profile Michelle Mazur

June 15, 2016 / Making Money / no comments

Michelle Mazur, Ph.D. delivers audacious breakthroughs for speakers who want to stand out, be the best in-class in their field and position themselves in a category of one. She is the CEO of Communication Rebel and the author of Speak Up for Your Business. Michelle is on the Wood Frequency and has invited us in for a behind the scenes look at how understanding her Frequency has impacted her business growth. Tell us a bit about your business, how do you primarily make your money? My business is morphing from primarily 1:1 work and group programs. My signature offering is Speak for Impact where I teach business owners, entrepreneurs, and public speakers how to craft a speech that is an asset for their business, attracts speaking gigs and gets them paid what they are worth. It’s a methodology that I’ve … Continue reading

How to Stop being the weakest link in your business

June 2, 2016 / Making Money / one comment

In the world of entrepreneurship, it’s easier and easier to go into business for yourself. There’s an online course for just about everything, and an incredible amount of free information if you have the patience to sift through it.  The barriers to having your own business, even if it’s a side hustle, are minimal, and the promises of success are strong. The problem is, you can’t learn your way out of low self-esteem, medium self-confidence, or a belief that you don’t deserve your big dreams.  You can’t take an online course to help you change the way you fundamentally see yourself.   The way you treat yourself, your beliefs about yourself, your potential, your worthiness of success, will become the bottleneck of your business, slowly constricting your path to business growth. The biggest indicator of your business success, is your relationship to yourself.  … Continue reading

Your personal mission is more important than you think

May 2, 2016 / Making Money / no comments

Often when you start a business, you’re really obsessed with what you’re going to do and how you’re going to do it.   It’s often how a lot of businesses get started, unfortunately, it’s a very outside-in approach. “I really love to write! I’ll be a writer! I love to coach! I’ll be a coach!” That’s important to think about — you can’t start a business without knowing what you’re going to do and how you’re going to make money.  However there’s a bigger picture here that I see a lot, of especially online business owners forgetting about. They get stuck. Often by the time they come to me to help them untangle all of this, it’s the one piece they’ve forgotten to incorporate into their business. More on what this is in the video below, and how to create … Continue reading

How To Rock Your Intake Calls

March 23, 2016 / Making Money / no comments

If you’re a service based business – it’s likely people want to talk to you before deciding to hire you.  That’s great – someone willing to hop on the phone to talk with you is already invested in you and working together, and yet, I see a lot of business owners struggling to make the turn from helpful person to expert professional, and land the client. Today, my client conversion rate is 85%, but it wasn’t always like that.  In the short video below I walk you through my signature approach to intake calls, laying out exactly what you can do to convert your intake calls to paying clients.  This is the format and process I use for all my calls. Don’t have time to watch the video? Here are the steps you should follow.  At the top of the … Continue reading

{Client Spotlight} Catherine Hummel, Relationship Coach

March 8, 2016 / Making Money / no comments

My clients are rockstars. Entrepreneurial daredevils ready to invest time and energy into their businesses.  They are on fire to grow a business that gives them the financial stability and lifestyle they long for. They are in it for the long haul, but are stuck on what to do right now. They understand there’s no such thing as overnight success seven steps to seven figures. They have all the pieces of a business, but it’s not working together and growing in the way they know it could. They are sick of formulas, group programs and cookie cutter approaches to business growth. They are on their own, deeply personal, custom journey. This brings them to me. What were you struggling with before you hired me? Specificity is good.  Before hiring Ellen I was feel super stuck in my business. I had client flow, but … Continue reading